After spending $20 million on a renovation, Boston-based sports giant New Balance has opened its 80,000 square foot athletic shoe factory in nearby Methuen.

“Manufacturing has always been an important part of our corporate culture,” New Balance President and CEO Joe Preston said in a statement. “Our associates have proven that high-quality athletic footwear can be produced in the United States. Their skilled craftsmanship and dedication to continuous improvement will help us meet the significant demand from American and global consumers and drive the continued growth of our business.”

The company’s new factory, which began production in January – specifically on its iconic Made 990v5 shoe – is home to more than 90 employees and will soon increase the workforce and production by more than double. (Including Methuen, New Balance said it employs about 1,000 workers at its five manufacturing plants in Maine and Massachusetts.)


Employees at the New Balance factory in Methuen, Mass.

CREDIT: Courtesy of New Balance

The opening of its new factory, New Balance said, is proof of its commitment to American manufacturing and its longstanding pride in American craftsmanship. The company said its U.S.-made shoes had a domestic value of 70% or more and accounted for a limited share of its U.S. sales.

“We believe our commitment to domestic manufacturing drives innovation, capitalizes on consumer trends and provides new market opportunities,” New Balance chief operating officer Dave Wheeler said in a statement. “The opening of NB Methuen significantly increases our own manufacturing capacity and strengthens our efforts to have a best-in-class value chain.


New Balance Methuen Factory

An employee at New Balance’s Methuen, Massachusetts factory holding a Made 990v5 shoe.

CREDIT: Courtesy of New Balance

New Balance said the Methuen factory is a testament to its significant investments in innovation and machinery, which are coupled with lean manufacturing processes “to enable a responsive Made US supply network.” Additionally, the company said it is working proactively to innovate and expand its network of domestic suppliers for its Made US footwear, and “create new opportunities for automation and robotics to improve the safety and ergonomics of shoes.” associates and increase productivity”.

Along with the opening of its new factory, the company announced that it has given a $100,000 donation through the New Balance Foundation to the Methuen YMCA branch that will fund the renovation of its outdoor playground and basketball court. .

“The New Balance Foundation is strongly committed to the local communities where New Balance Athletics, Inc. associates live and work,” New Balance Foundation Director of Global Philanthropy Molly Santry said in a statement. “The New Balance Foundation is also proud to support the Merrimack Valley YMCA program, so we are delighted to be able to support the Methuen YMCA branch and its youth recreation program with this donation.

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